Adipec Preview 2015

Yokogawa’s new slogan

The new slogan – Co-innovating tomorrow – marksthe 100th anniversary of the firm’s founding

Yokogawa Electric Corporation has created a new corporate brand slogan to encourage the joint pursuit of activities with its customers that will create value and foster growth. The new slogan, Co-innovating tomorrow, was globally rolled out on September 1, which also marked the 100th anniversary of Yokogawa’s founding.

"The decision to create this new slogan has its origins in dramatic shifts in our business environment that are the result of globalisation, the transition to a multipolar world order, and the industry changes that are accompanying the increasing integration of things and information. In response, Yokogawa has drawn up a long-term business framework and formulated a vision statement," says a company spokesperson.

The slogan reads: Through "Process Co-Innovation", Yokogawa creates new value with our clients for a brighter future. We are now accelerating our efforts to bring about a transformation that will allow us to sustain growth for another 100 years. To share the essence of this vision statement with our stakeholders and encourage all employees to join forces in the pursuit of this initiative, Yokogawa has established the corporate brand slogan of Co-innovating tomorrow.

"The term co-innovating conveys our determination to engage in the co-creation of value through the development of solutions in long-term partnerships with our clients. Tomorrow expresses our resolve to move steadily into the future one step at a time," says he.

Under this new slogan, Yokogawa says it seeks to establish even stronger bonds of trust with its customers by working with them to create value and stimulate growth.

Process Co-Innovation: A concept for an automation business that will utilise all of Yokogawa’s measurement, control, and information technologies. According to this concept, Yokogawa will seek not only to optimise production processes but also the flow of material and information within and between companies, including their value and supply chains. This concept will encompass the entire range of Yokogawa solutions and will entail a commitment to working with clients to create new value on their behalf.

Yokogawa’s global network of 88 companies spans 56 countries. Founded in 1915, the $3.5 billion company engages in cutting-edge research and innovation. Yokogawa is active in the industrial automation and control (IA), test and measurement, and aviation and other businesses segments.

The IA segment plays a vital role in a wide range of industries including oil, chemicals, natural gas, power, iron and steel, pulp and paper, pharmaceuticals, and food.




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